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Architect Max Strang interprets ‘old-school’ ideas for a new era

By Harold Bubil, real estate editor, Herald-Tribune

Max Strang, a Winter Haven native who made his architectural reputation in Miami,

Max Strang

Max Strang, FAIA, Photo ©Scott Rhea

turned some heads when he returned to his Polk County hometown to design an elegantly bold, contemporary downtown apartment building called Raingarden Lofts.

The town is known for the progressive modernism of architect Gene Leedy. But still, the lofts, completed in 2015, stand out. Winter Haven is not Miami.

The façade of the building evokes Paul Rudolph‘s 1958 Deering House on Casey Key. That is not by chance. In 1980, when he was 10, Strang’s parents bought a rundown house on Casey Key next to Leedy’s restored beach house, which was a few houses up the beach from the temple-like Deering House. Although now largely hidden from street view by a new house on the site, it has become an icon of the Sarasota School of architecture.

“My father purchased a decrepit old shack next door to a house Leedy had renovated for his own use,” said Strang, whose firm is known as [STRANG], complete with the brackets. “I used to go shelling there all the time.”

He also used to visit the Leedy-designed Syd Solomon House on the south end of Siesta. No longer standing because of beach erosion, it was “a powerful space, too,” Strang recalls.

These childhood experiences shaped the architect’s outlook. And he firmly believes Florida’s midcentury modern architecture still has plenty to teach the designers and clients of today.

Max Strang horizontal_600px
The Sarasota Architectural Foundation presented a lecture by Strang, titled “The Evolution of Florida Modernism,” on Wednesday in the Alfred Goldstein Library at Ringling College of Art + Design.

“A good Sarasota School of Architecture house blurs the indoor-outdoor (divide) so well – the walls of glass, the light coming in from different directions,” Strang said Monday in a telephone interview. “For me, it is a sense of peace when you are inside one of those homes.”

He should know. His childhood house in Winter Haven was designed by Leedy, who got his start in Sarasota in the early 1950s before heading to Polk County.

After graduating from the University of Florida, Strang worked for Leedy as an intern. “He sent me to Tampa as free labor for John Howey, doing drawings” for Howey’s 1995 book, “The Sarasota School of Architecture.” He later worked in the firm of the late Pritzker Prize-winner Zaha Hadid. His firm has offices in Miami, Fort Lauderdale and Telluride, Colorado, where he lives.

Strang cropped

Raingarden Lofts, [STRANG] Architects, Winter Haven, Florida – Photo ©Claudio Manzoni


For the Raingarden Lofts (shown above) and the under-construction Tuckman House (shown below) in Fort Lauderdale, Strang and his bright young staff took some clues from Paul Rudolph in considering the site and climate. Both structures have vertical exterior “fins” that help control sunlight, without blocking it. Rudolph showed how this could be done at the Deering House (its beefy beachside columns cast shadows on the interior), Sarasota High School, the Umbrella House , the Milam House on Ponte Vedra Beach and other structures that sought to tame the sun without blocking it completely.

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Tuckman Residence, [STRANG] Architects, Ft Lauderdale, Florida, 2017

“The fins on the second floor, those are in response to climate and privacy in the same way Rudolph’s Milam House did with the staggered squares and the sunshades,” Strang said of the Tuckman House. “The architecture is performing a role to address the climate. The style just comes with it.”

Strang is often approached by clients who want the delicacy of the midcentury modern houses, but the luxury and size of today.

“All the time, I get a new commission to do a house, and the client will bring me reference images of Sarasota School houses, or (1940s) Case Study houses in Los Angeles, yet they are asking for an 8,000-square-foot house,” he said with a laugh. “I think there is a nostalgia for the smaller scale of these things,” a scale that is hard to achieve when flood-zone requirements mandate the elevation of waterfront homes.

“And, there are the strict product approvals in South Florida,” Strang said. “It is hard to get the sizes of the windows that we would prefer. The Florida Energy Code says you can only have so much glass in the house, too. So it is a struggle to match the delicacy and transparency of those early buildings.”

But, the ideas of Rudolph, Leedy, Tim Seibert, Victor Lundy and others endure, and can be reused, if not reproduced, he said. Those ideas include clarity of design concept, the honest and innovative use of materials, using structure to define space and not compete with it, and blending indoors with outdoors.

“It is the repurposing of the ideas, not repurposing the exact iteration of the building,” Strang said. “It underscores the timelessness of the Sarasota School. The modern movement probably got overtaken by schlocky modern buildings too quickly, and the good stuff wasn’t appreciated. Its time ended prematurely. So I am happy to help share the ongoing relevance of midcentury modernism.

“There can be very schlocky modern architecture, too. When someone does a traditional building poorly, it is not as bad as when someone does a modern building poorly.” SAF

SarasotaMod Weekend Nov. 6 – 9

Umbrella House

The Umbrella House in Lido Shores, designed by architect Paul Rudolph in 1953. Photo by Bill Miller.

Sarasota High School

Sarasota High School designed by architect Paul Rudolph in 1958 and restored by the Sarasota School Board in 2015. Photo by Dan Snyder.

July 17, 2015
By Harold Bubil
harold.bubil@heraldtribune.com

It will be “all Paul, all the time” at the second SarasotaMOD, Sarasota Architectural Foundation’s celebration of midcentury modern architecture.

The focus of the Nov. 6-9 event is the architectural legacy of Paul Rudolph, who started his career here and designed such notable buildings as the Umbrella House, Riverview High School and an addition to Sarasota High School, all in the 1950s, before becoming dean of architecture at Yale University and expanding his influence globally.

Rudolph will be the subject of lectures, dinners, parties and tours on foot and by trolley.

Walker Guest House Replica

A replica of the 1952 Paul Rudolph designed Walker Guest House will be featured at SarasotaMOD Weekend. Illustration by John Pirman.

The highlight of the weekend is the opening of the Walker Guest House replica on the grounds of the John & Mable Ringling Museum of Art. SAF, with the help of architect Joyce Owens of Fort Myers and builder-architect Joe King of Bradenton, has constructed a replica of Rudolph’s famous 1952 Sanibel Island beach cottage. It will be displayed for 11 months at The Ringling, and can be disassembled and shipped to other museums as an educational exhibit on midcentury living and design concepts.

Notable speakers include Los Angeles architect Larry Scarpa and Rudolph scholars and authors Joe King, Christopher Domin, Roberto de Alba and Timothy Rohan; the latter wrote a definitive book on Rudolph in 2014, “The Architecture of Paul Rudolph”. Also speaking is Erica Stoller, daughter of Ezra Stoller, whose large format, black- and- white photographs of Rudolph’s buildings in the 1950s brought both men worldwide acclaim.

SarasotaMOD_logo draftsC. Ford Peatross, founding director of the architectural archive at the Library of Congress, will moderate a panel discussion on Rudolph’s legacy. While the architect is known for his delicate beach houses on Lido and Siesta keys, he also was a leader in the use of raw concrete to monumental effect in public buildings,starting with Sarasota High, continuing with the Yale Art & Architecture building, and continuing in Southeast Asia with high rise residential buildings. This style is known as Brutalism.

Several houses designed by Rudolph will be open for dinners and cocktail parties. Walking tours of Lido Shores, where Rudolph drew a number of houses for developer Phil Hiss, will be conducted by Christopher Wilson, Architecture and Design History professor at Ringling College and SAF board member, and the Herald-Tribune’s Harold Bubil.

The event closes on Monday, Nov. 9, with a bus tour of St. Petersburg’s architectural highlights, led by Bubil. Other presenters include Sarasota architect Carl Abbott, Tampa architect and author of “The Sarasota School of Architecture” John Howey, architect Tim Seibert, Sean Khorsandi of the Paul Rudolph Foundation and Miami Herald architecture critic Alastair Gordon.

“It will be important to talk about architecture as an art form,” said King. “Rudolph’s work, as a leader in Sarasota modernism, is so strong that people will gain a good feeling of that. The cultural and historical context of Rudolph in Florida will help people, especially in Sarasota, know and understand more about the place they live, and that is always a good thing — to be engaged with the community.”

Tickets go on sale August 14 at SarasotaMod.com.

Sarasota School Reunion

Veteran Sarasota architects reunite for inaugural mid-century design festival on Florida Modernism

By Mike Singer

Gene Leedy, FAIA, started his career as Paul Rudolph’s first employee in the mid-century master’s Sarasota office when it opened in the 1950s. Decades later, at the 1982 AIA Florida annual conference in Tampa, Leedy coined the phrase “Sarasota School” to frame a special sort of design ethos that Rudolph’s firm spearheaded.

“In those days, they used to refer to the architects in Chicago as the ‘Chicago School,’ so I called us the ‘Sarasota School,’ and it stuck,” he says.

Leedy, now 86, returned to Sarasota last month, joining four other AIA fellows, all now in their 70s and 80s, who recalled the Sarasota School’s bright lights—Victor Lundy, FAIA; Paul Rudolph, FAIA; Ralph Twitchell, FAIA; and other Modernist pioneers—and their impact on the subtropical Gulf Coast of Florida, as part of the city’s first-ever SarasotaMOD Weekend, a four-day celebration of mid-century design.

“During the 1950s, Sarasota was probably the greatest place in the world to be an architect,” Leedy said. “To me, it was like Paris after World War I.”

Tropical Modernism and Trying Times

Today, Sarasota’s community preservation leaders are capitalizing on the city’s rich architectural legacy with renewed vigor. The Sarasota Architectural Foundation, SarasotaMOD’s sponsor, hopes the festival will deepen public understanding of an important regional center of Modernism—this year and in subsequent years—and propel architectural tourism and preservation.

From an alfresco dinner at Rudolph’s Sanderling Beach Club (Image 1) to tours by trolley, boat, and foot around Siesta Key and Lido Shores, design enthusiasts got a rare chance to tour privately owned mid-century gems and learn how a town with fewer than 25,000 residents in the 1950s became a hot-bed of Modernism.

“A more informed, motivated and stimulated audience will ultimately result in a better built environment—one that is both respectful of our buildings and our history,” said Carl Carl Abbott Quote_SAF2Abbott, FAIA, chair of SarasotaMOD. “As lovely and architecturally significant as Sarasota is, many of our own mid-century buildings face enormous [preservation] challenges.”
If those challenges can be boiled down to some critical factors, certainly the long-term effects of climate on materials are on that list, as are the technical aspects of maintaining and restoring older Sarasota buildings. Above all, however, those things are made easier by widespread public awareness—not only of important local architectural legacies, but also stewardship of physical buildings and important design principles exemplified by those buildings.

SarasotaMOD panelist John Howey, FAIA, interviewed 22 architects active in the school, from 1941–1966, almost two decades ago for his book The Sarasota School of Architecture (MIT Press, 1997). In the book, he outlines five key principles advanced by Rudolph—largely adopted from Walter Gropius at Harvard—for what a regional school of architecture could mean.

“Clarity of construction, maximum economy of means, simple overall volumes penetrating vertically and horizontally, clear geometry floating above the Florida landscape, and honesty in details and in structural connections,” recalls Howey, “are the guiding principles of the Sarasota School.” Howey, 88, continues to utilize those principles in his Tampa-based practice.

“What happened here in Sarasota was very unique,” says Abbott, 78, a former student of Rudolph’s at Yale University whose work such as the Putterman House (1986, Image 2) continues to draw from the native Kentuckian’s formal experiments in massing and in section.

For Abbott, though, the Sarasota School represents two distinct influences that made it a unique expression of modern architecture: Rudolph and that of Ralph Twitchell, an Ohioan who opened his Sarasota office in 1936 and hired a 23-year-old Rudolph, fresh out of Auburn University, in 1941.

“There were two places in the world where both the Bauhaus School and the Organic School took root together,” says Abbott. “One was in Los Angeles and the other was here in Sarasota. Rudolph studied under Gropius at Harvard, and Ralph Twitchell favored the organic architecture of Frank Lloyd Wright.”

Together, Twitchell and Rudolph designed two important projects before Rudolph’s departure for graduate school at Harvard: their catenary-roofed Healy Guest House and the lattice-encased Umbrella House (Image 3, Image 4). Both projects received positive reviews in the architectural magazines of the day. Upon Rudolph’s return to Sarasota, the two architects formed Twitchell & Rudolph in 1946, a firm that had a productive five-year run before disbanding in 1951.

“Many people don’t know this, but Rudolph was a great merchant,” said Leedy. “He gave the magazines a little package with his beautiful drawings, a story, the whole ball of wax—all they had to do was sign their name to it. Paul made it so easy for all of them.”
Widespread publicity about the early Twitchell-Rudolph experiments attracted other young architects.

Frank Folsom Smith, FAIA, took a leave from his architectural studies at the University of Virginia in the late 1950s to apprentice with Sarasota’s other rising architectural star, Victor Lundy, FAIA, for $75 a week. But, as Smith reports, Lundy and Rudolph were never friendly, despite being classmates in graduate school.

“I always thought about Paul Rudolph and Victor Lundy as fire and ice—because Paul was cool and Victor was hot,” said Smith. “Victor was much more competitive [than Rudolph] and an excellent mentor. He could sit down and start a drawing on butcher paper, never miss a stroke, and end up with a design. He’d hand it to me and say ‘draw this.’”
For Smith, “this” included two landmark buildings: St. Paul’s Lutheran Church complex and the Waldman Building (Image 5, Image 6).

Edward “Tim” Seibert, FAIA, was just 25 in 1953, and a draftsman for Paul Rudolph, when he designed the stilt-raised Hiss Studio (Image 7). Philip Hiss, a visionary Sarasota developer and modern design advocate, sold Lido Shores properties from the office Seibert’s firm designed—including the speculative Umbrella House designed by Rudolph next door.

“I opened my own office in 1955, and for about a dozen years I lived in an architect’s paradise, although I didn’t realize this at the time,” Seibert, a panelist at SarasotaMOD, recalled. “I thought it must be like this everywhere. Sarasota abounded then in people who understood a new architecture, and wanted to be part of it.”

Today, however, the question is: How can preservationists encourage Sarasotans to see that once-new architecture as part of their futures?

Preservation and Expansion: Sarasota’s New Frontier

Sarasota has seen the same rapid growth and development as other Sun Belt cities, and preservation has not always been the rule of the land. Rudolph’s Riverview High School, completed in 1958 (the year he left to accept the deanship at the Yale School of Architecture) and the center of strong local preservation support, was razed in 2009 to make way for a parking lot (Image 8).

“The Building Itself Teaches,” the current exhibit at the Sarasota County Visitor Information Center and History Center Museum, tells the story of nine public schools constructed when Hiss served on the Sarasota Board of Public Instruction from 1953–1960. Hiss’s leadership transformed the county’s public educational environment, marrying modernist design with progressive pedagogy and setting a precedent for school design in postwar America.

Schools featured open floor plans and movable partitions and furniture that allowed for team teaching. “A lot of ideas that are common now about students working with other students, kids teaching kids, team teaching,” said Lorrie Muldowney, Assoc. AIA, manager of the Sarasota County History Center, in an opening-night speech at SarasotaMOD, “and these concepts informed the designs of schools such as Englewood Elementary by Jack West.”

Jack West, FAIA, who worked for Twitchell and Rudolph, started his own firm in 1951, and ultimately formed West and Conyers/Architects and Engineers in 1966, which he led through the 1990s.

Today, only four of the nine schools commissioned by Hiss still stand. However, in a major preservation victory, the façade of Rudolph’s Sarasota High School, 1958, is now undergoing restoration as part of a $42 million campus overhaul (Image 9). Jonathan Parks, AIA, principal and founder of Jonathan Parks Architect, an 11-person firm based in Sarasota, helped guide restoration efforts. Other pioneering schools on the other hand, such as Jack West’s Englewood Elementary School, have been demolished.

Elsewhere in Sarasota, the University of Florida recently launched CityLab-Sarasota, which is on track to offer an M.Arch degree program in the coming year. In a city that never had a school of architecture, Sarasota School examples will become a living lab for graduate students. The new academic program will be housed in a former 1960s furniture showroom designed by Sarasota School modernist William Rupp, AIA, and share the space with the Center for Architecture Sarasota, which opened in 2013.

Even Rudolph’s first solo commission, the Walker Guest House (Image 10), will live on in a new context. While the original, privately owned home still stands in nearby Sanibel Island, the Sarasota Architectural Foundation plans to reconstruct it on the grounds of Sarasota’s Ringling Museum of Art and ultimately take it on the road as a traveling kit of parts and mobile education studio.

“This is a very unusual ‘preservation’ project because we are building fresh from scratch, from the original drawings,” says Joe King, a Sarasota architect, co-author of Paul Rudolph: The Florida Houses (Princeton Architectural Press, 2009), and construction manager for the Walker Guest House reconstruction.

Once completed, the 580-square-foot house will be installed on the grounds of the Ringling Museum of Art in Sarasota, where attendees to SarasotaMOD in 2015 will have the opportunity to tour it, learn about Rudolph’s use of jalousie windows, and experience period furniture and fixings.

“[The client] Elaine Walker is very enthusiastic about the project and wants it to travel to the Walker Art Center in Minneapolis after its run at the Ringling,” says Joyce Owens, AIA, who moderated a panel at this year’s event and helped guide the reconstruction plans based on Rudolph’s original drawings. “After all, it was always one of Paul Rudolph’s favorite buildings.”

Decades may have passed, but the legacy of Rudolph and his trailblazing contemporaries still shines brightly in this southwestern Florida city.

Mike Singer is a frequent contributor to AIArchitect.


Photos shown above:
Image 1: The Sanderling Beach Club cabanas, 1952, overlooking the Gulf 
of Mexico, were Paul Rudolph’s first major non-residential project. 
Photo by Jenny Acheson.
Image 2: Putterman House, 1986, designed by Carl Abbott. Abbott studied 
under Rudolph at Yale and used his mentor's guiding principles of 
“simple overall volumes penetrating vertically and horizontally” in 
this monolithic street façade. Photo by Steven Brooke.
Image 3: Healy Guest House, aka the Cocoon House, 1950, designed by Paul 
Rudolph and Ralph Twitchell. Notable for its cantilevered roof and water 
bank overhang, the house generated widespread national publicity for the 
two. Photo by Greg Wilson.
Image 4: Umbrella House, 1953, designed by Paul Rudolph. The home's 
original umbrella latticework was blown away in a 1996 hurricane and 
replaced in 2008. Photo by Bill Miller.
Image 5: St. Paul's Lutheran Church (Fellowship Hall 1959, Sanctuary 
1968), designed by Victor Lundy. With a soaring roof suspended by steel 
cables, the church's simple exterior encloses a sculpturally curved 
wooden ceiling. Photo by Greg Wilson.
Image 6: Waldman Building, 1958, designed by Victor Lundy. It once 
served as a studio in which the dancers appeared to roadside observers 
as suspended in space. Photo by Greg Wilson.
Image 7: Hiss Studio, 1953, designed by Edward J. "Tim" Seibert. A glass 
box raised on 14 slender steel columns, this was the 1950s sales office 
where developer Philip Hiss sold his Lido Shores modernist houses. Photo 
by Greg Wilson.
Image 8: Riverview High School, 1959, designed by Paul Rudolph. Designed 
in the International Style, Rudolph's first public high school building 
was torn down in 2009 following a highly contentious preservation battle. 
Courtesy of Sarasota County Historical Resources.
Image 9: Sarasota High School Addition, 1960, designed by Paul Rudolph. 
Rudolph's last project in Sarasota, the exterior of the building is 
being restored and the interior repurposed as part of a $42 million 
rebuild of the Sarasota High School campus. Photo by Greg Wilson.
Image 10: Walker Guest House, 1952, designed by Paul Rudolph. Rudolph's 
last project in Sarasota, the exterior of the building is being restored 
and the interior repurposed as part of a $42 million rebuild of the 
Sarasota High School campus. Photo by Greg Wilson.