By Harold Bubil, real estate editor, Herald-Tribune
Max Strang, a Winter Haven native who made his architectural reputation in Miami,
Max Strang, FAIA, Photo ©Scott Rhea
turned some heads when he returned to his Polk County hometown to design an elegantly bold, contemporary downtown apartment building called Raingarden Lofts.
The town is known for the progressive modernism of architect Gene Leedy. But still, the lofts, completed in 2015, stand out. Winter Haven is not Miami.
The façade of the building evokes Paul Rudolph‘s 1958 Deering House on Casey Key. That is not by chance. In 1980, when he was 10, Strang’s parents bought a rundown house on Casey Key next to Leedy’s restored beach house, which was a few houses up the beach from the temple-like Deering House. Although now largely hidden from street view by a new house on the site, it has become an icon of the Sarasota School of architecture.
“My father purchased a decrepit old shack next door to a house Leedy had renovated for his own use,” said Strang, whose firm is known as [STRANG], complete with the brackets. “I used to go shelling there all the time.”
He also used to visit the Leedy-designed Syd Solomon House on the south end of Siesta. No longer standing because of beach erosion, it was “a powerful space, too,” Strang recalls.
These childhood experiences shaped the architect’s outlook. And he firmly believes Florida’s midcentury modern architecture still has plenty to teach the designers and clients of today.
The Sarasota Architectural Foundation presented a lecture by Strang, titled “The Evolution of Florida Modernism,” on Wednesday in the Alfred Goldstein Library at Ringling College of Art + Design.
“A good Sarasota School of Architecture house blurs the indoor-outdoor (divide) so well – the walls of glass, the light coming in from different directions,” Strang said Monday in a telephone interview. “For me, it is a sense of peace when you are inside one of those homes.”
He should know. His childhood house in Winter Haven was designed by Leedy, who got his start in Sarasota in the early 1950s before heading to Polk County.
After graduating from the University of Florida, Strang worked for Leedy as an intern. “He sent me to Tampa as free labor for John Howey, doing drawings” for Howey’s 1995 book, “The Sarasota School of Architecture.” He later worked in the firm of the late Pritzker Prize-winner Zaha Hadid. His firm has offices in Miami, Fort Lauderdale and Telluride, Colorado, where he lives.
Raingarden Lofts, [STRANG] Architects, Winter Haven, Florida – Photo ©Claudio Manzoni
For the Raingarden Lofts
(shown above) and the under-construction Tuckman House
(shown below) in Fort Lauderdale, Strang and his bright young staff took some clues from Paul Rudolph in considering the site and climate. Both structures have vertical exterior “fins” that help control sunlight, without blocking it. Rudolph showed how this could be done at the Deering House (its beefy beachside columns cast shadows on the interior), Sarasota High School, the Umbrella House , the Milam House on Ponte Vedra Beach and other structures that sought to tame the sun without blocking it completely.
Tuckman Residence, [STRANG] Architects, Ft Lauderdale, Florida, 2017
“The fins on the second floor, those are in response to climate and privacy in the same way Rudolph’s Milam House did with the staggered squares and the sunshades,” Strang said of the Tuckman House. “The architecture is performing a role to address the climate. The style just comes with it.”
Strang is often approached by clients who want the delicacy of the midcentury modern houses, but the luxury and size of today.
“All the time, I get a new commission to do a house, and the client will bring me reference images of Sarasota School houses, or (1940s) Case Study houses in Los Angeles, yet they are asking for an 8,000-square-foot house,” he said with a laugh. “I think there is a nostalgia for the smaller scale of these things,” a scale that is hard to achieve when flood-zone requirements mandate the elevation of waterfront homes.
“And, there are the strict product approvals in South Florida,” Strang said. “It is hard to get the sizes of the windows that we would prefer. The Florida Energy Code says you can only have so much glass in the house, too. So it is a struggle to match the delicacy and transparency of those early buildings.”
But, the ideas of Rudolph, Leedy, Tim Seibert, Victor Lundy and others endure, and can be reused, if not reproduced, he said. Those ideas include clarity of design concept, the honest and innovative use of materials, using structure to define space and not compete with it, and blending indoors with outdoors.
“It is the repurposing of the ideas, not repurposing the exact iteration of the building,” Strang said. “It underscores the timelessness of the Sarasota School. The modern movement probably got overtaken by schlocky modern buildings too quickly, and the good stuff wasn’t appreciated. Its time ended prematurely. So I am happy to help share the ongoing relevance of midcentury modernism.
“There can be very schlocky modern architecture, too. When someone does a traditional building poorly, it is not as bad as when someone does a modern building poorly.” SAF